Stoyanov: We have created tools that will monitor and report the keyword positions of our customers and their competitors. In what way is your business innovative? Please try to be specific. It’s all dependent on the vertical, market forces, the size of the target city, and the efforts of competitors to create a visible online presence.Īgrawal: You use the word innovative frequently on your 411Locals website. There is no “one size fits all” solution. Stoyanov: All business in this space must be customized. Finally, there needs to be open communication between the client and the agency.Īgrawal: Why is business differentiation so crucial for success? If a competitor is ranking higher for a specific keyword all of a sudden, research is needed to determine what’s happening and to respond with the appropriate optimization effort. Also, businesses need to respond to the efforts of their competitors. The algorithm that Google uses to rank pages today will almost certainly not be the same as it is a year from now. First, the company must adapt to changes in the Google ranking algorithm. Second, there must be adaptability to changes. That’s a strategic initiative that gives a “big picture” view of how the company will reach its target market. That includes detailed planning about how to reach those goals. First, the company must set clear and realistic long-term goals. Stoyanov: There are three keys to making a business a success on the Internet. I decided to use our assets and expertise to assist others.Īgrawal: What's the key to making a small business a success on the Internet? Finally, they couldn’t find affordable solutions for Internet marketing. They also don’t have the expertise on staff to help them get discovered on the web. Specifically, entrepreneurs lack time for research and testing. That’s when I realized that many other small business owners were facing the same struggles. I put a team together to help handle some of those action items. As the online marketing tasks for my own ventures started getting more and more complicated, I found that too much of my time was dedicated to research. Konstantin Stoyanov: I had a number of businesses before 411Locals and I was a real estate agent as well as an investor. AJ Agrawal: What inspired you to launch 411 Locals?
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